my goal: for people to never look at street signs the same again.
how do i accomplish this? seriously, where do i start…
consistency is the biggest issue and that trickles down to the little things. the color on the logos on the back of the shirts are the same colors on the signs on the front of the shirts are the same colors as the signs on the bags as the same color on my business cards and website. i had no idea that deciding what color yellow we would go with would be such an important decision. but, that’s why i gave myself the title of head bag lady so i can make the super, serious calls like ‘i think darker yellow.’
also, i seriously need a tagline. part of me feels that i’ll have a better idea for the direction i should go on this after we’ve been up and running a while. BUT there is a bigger part of me that thinks we need to come out of the shoot with a killer line so it sticks in your head after the first time you’ve heard of us. you know what a tagline is; think ‘so easy, even a caveman can do it’ or ‘don’t squeeze the charmin’ or ‘have a coke and a smile.’ it’s the catchy phrase that makes people automatically think of your product/company/brand. and i have nothing. everything i come up with i can’t stand. the one that sucks the least is ‘better than turkey leg, not as good as funnel cake.’ yeah, not good.
thankfully, the focus of durtbagz is already consistent: the signs. duh. they are all the same colors and sizes so we’re fortunate in that aspect compared to other companies that have random products all across the board.
more on our marketing plan next week. tomorrow is flake-off friday. oh goodie.
giving away free shwag before we actually launch is a good way to get the product out there. (btw, the bags started printing this morning at 7am and the shirts were getting the back tags put on them this afternoon. i’ll have both in my hands tomorrow!)