so we’ve been launched a week, and so far, things are going pretty good. i’m actually having a lot of fun. we’ve had some orders (from guys even!!) and i’ve received a few calls from PR firms and branding companies about representing Durtbagz. i’m not sure if they are like ambulance chasers and call every new firm they see, but i take each one as a compliment. and that my press release worked. wow, the power of the press release. let’s talk about that, shall we?
there’s a publication called ‘brandweek’ and apparently they are a pretty well-respected publication in the marketing sector. they have a gigantic website and three blogs. one of which posted this on monday. how cool is that? a publication about branding took a look at my bagz and thought “oh. cool.”. that is an actual quote from the article. read it, it’s short and awesome. shoresome.
i’ve had a lot of activity on the site, but not a lot of purchases yet and i think that’s mostly due to the fact that not many college kids know about it yet. and that is changing too. i’ve been hitting the kappa girls pretty hard lately, and so far, contacting them for help was a freaking brilliant idear.
not only are they enthusiastic about the bagz, but they’re all about spreading the word too. and they’re all positive (except one chapter, that shall remain nameless…out on the west coast…who’s mascot is a tree). anywho, the girls are fantastic supporters and promoters. i’ve got 80 chapters i’m contacting and my theory is this will help start the fire that spreads. i just shipped the first round to girls today. you’d think 80 of the biggest schools across the country would be a decent sized spark to start things off.
this next part will sound very silly, but i don’t care. i decided to ship ellen degeneres a bag today. a friend called me yesterday, telling me about a segment she has on her show where she takes life sized signs with profiles of people in different positions. her guests stand in front of the signs and try to get in the positions, while the sign moves slowly towards them. if they fit in the profiles, they fit in the in the sign and it passes. if they don’t, the sign pushes them into a big deal of plastic balls, like when you were a kid. it’s the weirdest, funniest thing ever. i actually got scared for howie mandel when he was doing it. the sign moves so slowly, but yet, i was scared for him a little bit. anyway, i thought, what have i got to lose? a bag? okay. so i packed one up with a nice letter and shipped it to her studio today (not the fanmail address. i’m not stupid). i’m sure i’ll hear back soon. hahahahahahahahaha.
i think i might have a spray paint party soon. i’m big on spreading the word on a tight budget so spray paint cans and cheap sheets are doable. get some friends together, paint a few sheets with our logo/website and hang them at intersections and overpasses across the city. you know, like ron paul? i won’t be voting for him, but i definitely know who he is. besides, i’m out about $40 and a night of sleep for that one. and i think i’ll spell out durtbagz.com with cups or something through the chain link fence on an over pass above a freeway, too. that looks like fun.
lastly, i can’t say a lot about this deal. i got invited to participate in something pretty sweet and if it ends up being as sweet as we think, then you’ll see durtbagz in my favorite magazine. if you know me, you know what it is. and that is not an invitation to guess. i’ll tell you if it works out and if you know the mag, keep your yap closed. it’s a huge, HUGE deal and i’m trying to play it cool and continue my marketing efforts as if it won’t work out. BUT. if it does, it will be freaking awesome. i can’t even tell you. fan-effing-tastic.
until then, i’ve got my kappa girls and my friends, both online and off.